True Religion has had quite a busy year. The company has expanded and opened more freestanding stores. This spring will also launch a new style campaign for the brand.

They have enlisted Sports Illustrated Model, Tori Praver and men’s model Gabriel Aubry to be the face of the new campaign. Jeff Lubell, the company’s director, feels that the new campaign will help shift the brand’s image from hippy to upscale. “It is a lot more glam, more glitz, but not moving away too far from our roots,” said Lubell. “They both had that hippie, bohemian-chic look that I look for in choosing high-fashion models,” he said. “At the same time, they also gave me the glamorous side of the business.”

The new ads will also be featuring more of the non-denim aspects of the brand, such as vests, shoes and shirts, which were modeled by Gisele Bündchen in last year’s campaign but will highlight their accessibility to the consumer.

Global customers can look forward to the latest release before anyone else in the UK as you know we allways get our hands on the latest shizzel !

Swarovski Crystal Sneakers

Swarovski Crystal Sneakers – where luxury and creativity meet!

Where to Buy Swarovski Crystal

The place to go is Global Sports US, where your Swarovski Live Shopping experience is unique! Global Sports are the masters of Custom Made Swarovski Sneakers and that’s what the kick is all about: tell them what you want, what you like, get their advise and let them realize your Dream Swarovski Crystal Sneakers!

Swarovski Crystal Discount

Have a look around and check out some exceptional custom made Swarovski Crystal creations. Then get in touch with Fiaz Mohamed or Ismail Kahn and get some live advise and I am sure you will get a Discount … try, it’s worth the while!

Custom Made Swarovski Crystal Sneakers

Your imagination is the limit; Global Sports executes your ideas in record time and the speedy delivery worldwide will rapidly let you walk on wings, the wings of Global Sports.

Swarovski Crystal at Global Sports

Swarovski Custom Made Bathing Ape Bling

Swarovski Crystal Custom Made Superstar Bling

Are these really sneakers? To use? To wear? Or are these Art Works? It’s up to you; just be sure the effect will be smashing: when you give them as a personalized exclusive gift, when you wear them or when you nail them over your mantle piece between the head of your taxman and the last guy who cheated you online.

And don’t forget the pleasure to create them and to get the best advise from the creative crowd at Global Sports in London.

Best Buy Swarovski Cristal Sneakers

I guess you got it: it’s at Global Sports US in London with their unique worldwide service and Customer Care.

Swarovski Crystal Sneakers on Google

Subsequent to our post yesterday, Google is picking up the trend, the wind of the pulsing creativity at Global Sports. Check out a few Swarovski Sneakers relates keywords on Google:

Swarovski Kicks

Swarovski Kicks

Swarovski Live Shopping Worldwide

Swarovski Live shopping Worldwide

Swarovski Shopping

Swarovski Shopping

Swarovski Shopping London

Swarovski Shopping London

Read also:

• Swarovsky Live Shopping
• Nike London
• Air Max 97 Lux “Camo”
• Publishing and Editing Images
• Global Sports News

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New Swarovski Live Shopping in London and Worldwide

Incredible creativity and Live Shopping at Global Sports US in London. Now, for all folks out there who want to spend on kicks in stead of flights to London and shop at the insiders’ hottest kicks and caps outlet worldwide – go Live Shopping at Global Sports in London.

Swarovski Live Shopping at Global Sports

The pictures are just quick screen shots while shopping …and believe me, in reality Fiaz is a heck of a lot sharper than this!

Click to view …

Please note the Customer Versions 1-3 … they have one thing in common: they are Happy Customers at Global Sports!

Here in Athens I just cannot find the rich collection of Swarovski Kicks Global has in store and while Global Sports Online Shop is being built, Fiaz Mohamed offered the possibility of the first Live Shopping tour using the web cam. Boy was this thrilling … not that the choice is made any easier so beautifully bling-shining these kicks are but the visual live presentation, paired with the passionate description of the product – who could resist?

Once the color was right and the size matched the eyes of my wife, there was no way not to convert bling to cling. And then …

Live Global Sports Fashion Shopping

Fiaz, like a magician switched to matching Fashion sportswear, Global Sports Brand T-shirts, Trainers, Sweaters, Caps and Jackets, all the fruit of the smashing creativity of Global Sports!

Live Shopping Customer Experience

Live Shopping is exciting namely at Global Sports. Attracted by the creativity and the best prices online, the shopping experience is just a total immersion where as a customer you feel at the end as if Global Sport’s Creativity had left some traces on you or rather if it had rubbed off a bit on you … guess how and tell me it’s just a sensation … a refreshing and exciting one!

Customer Version 1

Customer Version 2

Customer Version 3

Read also:

• Swarovski Crystal

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NewsCast 12 Hour Promo for Ycademy and YORGOO Pro only

Did you read the posts about our new Product and Theme NewsCast?

NewsCast by Semiomantics

Post by Bianca Gubalke

Demo Site

Demo Site Social Network Marketing

In order to give Ycademy Pros and YORGOO Pros a due advantage, we launch a 12 Hours only promo:

Get the new YORGOO NewsCast Script as well as all subsequent updates for the unique Price of $29.95 during the next 12 hours.

Not sure?

Join tonight’s online YORGOO Call at 9 pm GMT (London) at yorGOtalk.

Terms:

Each Purchase provides a license for personal use only. You are not allowed to resell or put at the disposal of any third person all or parts of the NewsCast Package.

The price includes future updates.

Limited edition:

We will not sell more than 25 copies of this unique script in total.

Custom Built Versions with Semiomantics Full Pack will be available as from $750 ( as YORGOO Press) under the Semiomantics Product Line.

Note:

We will develop this script further and update and upgrade as WordPress updates.

In the future we may add upgrade modules for various purposes such as social network marketing, media casting, live streaming and such like. Such upgrades are not included.

A special install session will be held on Thursday evening at 8 pm London; recordings will be available for all purchasers.

Finally a dream Website

I stick with my earlier claim: this is a dream website as it is scalable and offers unlimited possibilities for expansion. Without exaggeration, this is the hottest deal we were ever able to offer, considering the licenses concerned. More tonight.

Get NewsCast from here

Please get your NewsCast from HERE

Sorry, we did not set up a sales page as this is just a quick promo, probably mainly for people who know about the publishing power of our scripts and also as there are only 25 units available; we will rather focus on support and install services than on hyping up something that’s better than any hype can ever express:-).

Read also:

• News Cast by YORGOO
• Online Advertising 3
• Online Advertising 2
• Acropolis Museum
• Google Top 10 Formula

This page is wiki editable click here to edit this page.

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1. News Cast by YORGOO
2. Ycademy Seminar: How to Build an Online Business
3. Simple Shopping Cart for your Blog

Your Look and Feel make the Difference

The look of your website is the first impression visitors get about you, your business, your attitude and your professionalism. Surfing the web we notice that hype sites have a different look than professional well founded content sites. Online Casinos look differently than wellness sites and Government sites look different from personal blogs.

The presentation is a question of your personal preferences or also of your professional choice.

Ego Centered Websites

Ego centered web sites are designed based on personal preferences, such as a personal blog. Ego centered blogs are in first line here to please the creator. The approach can be without compromise and highlight mainly content of personal interest.

Visitor Centered Websites

Customer or Visitor Centered web sites are built with a purpose to communicate with a targeted audience. The look is an important element of communication, namely when it comes to the first impression and the immediate empathy that can be built or blocked.

First things first: first comes the over all look and impression, then the content.

The content can be split into the sites substantial content and as the case may be the commercial content (ads).

Publisher’s Choice

The Publisher will decide about targeted audience, market, look, priorities to fine tune then the over all look.

Niche Sites vs. Multi-Category Sites

Niche Sites have a clear advantage: you target a clearly defined audience, you know what the audience expects and you tune in function of such expectations and beyond.

If your site deals with Wellness, Art, News, Sports, Cars and Strip-tease, you address different target keywords. Even if one and the same person can be interested in all your categories, timing will become important:

If your visitor types into Google: Art and he ends up on a site with the look of a Strip-tease place, your first contact may not trigger the desired empathy. If on the other hand it’s time for a strip and your visitors is searching for that on Google an he then ends up on a site with the look of a weight loss site (with all it implies graphically, he may walk away with utmost frustration :-).

You therefore may notice that Multi-Category and Multi-Target sites keep a rather neutral look, may be news paper like, press like or even very minimalist.

Same Content Different Look

Here an example of the same content, wrapped up differently:

Believe it or not: the site content is identical on all three sites, but the look is completely different and will therefore please targets with different expectations. It is now a matter of allocating the content corresponding to a particular topic to the site with the corresponding look to create first impression empathy.

YORGOO Publishing Concept

Part of the YORGOO Publishing Concept is to stream information from Author’s sites to aggregators and then to the appropriate niche sites.

The Author’s site often is personal site, the aggregator can be a news paper type site and the niche sites have each different looks. The most flexible niche scripts are YORGOO Blaster and YORGOO Booster, whereas the Booster beats them all with the impressive first impression created with the mega header.

Read also:

• Google Top 10 Make Money Strategies
• Google Top 10 Formula
• Wordpress 2.8 Baker
• Ycademy Seminar: How to Build an Online Business
• Make Money with YORGOO Press

This page is wiki editable click here to edit this page.

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2. Make Money with YORGOO Press
3. Wordpress 2.8 Baker

News Cast by YORGOO – The Dream Web Site

A New Semiomantics Framework called YORGOO News Cast is to be released later this week. News Cast is the flagship of the Semiomantics News Paper and Magazine type of publication frameworks, including the Tabloid, the YORGOO Press and now the YORGOO News cast theme.

What is new on News Cast?

YORGOO News Cast has a “foldable” or scalable News Paper layout. The Front Page is built in modules which can be switched on or off with a mouse click to fit the layout to the user’s needs.

Featured Video and Image categories are brought to the top of the page, as well as the latest news headlines. This gives a quick, informative and yet complete overview about the latest and most important happenings on the site.

Default images and automated thumbnails are associated with each post in the different category fields of the layout.

Page menus above and Category menus below the header make the site accessible and easy to surf.

Compared to YORGOO Press, single pages and single posts are easier to read due to improved styling.

Built in Hooks for Flickr allow external management of image streams.

Feeds per Category are automatically made available to visitors making it easy to extract targeted feeds from the site.

Advertising on the site is similar to YORGOO Press: reserved spaces in the layout where html code is added as well as widgets which can be added to or replace content of content fields in the layout.

Language and Translation

Default language is English. A language file allows to translate the theme quickly into any language.

The Look of YORGOO News Cast

Multiple style sheets are built in and can be selected from the dashboard. Customization is easily possible by editing the CSS files.

YORGOO News Cast a new Semiomantics Product

YORGOO NewsCast will be added to the Semiomantics Product Catalog. Pricing will be similar to YORGOO Press. Site install and support is included in the price.

Licenses will be available for single site, multiple sites and developers.

A total of maximum 20 News Cast Sites will be built.

A launch Promo will be announced shortly for Ycademy Pros and YORGOO Pros.

Presentation

Join the online YORGOO NewsCast Presentation on Monday, July 6, 2009 at 9 pm London Time at yorGOtalk.

Read also:

• Google Top 10 Make Money Strategies
• Wordpress 2.8 Baker
• Ycademy Seminar: How to Build an Online Business
• Make Money with YORGOO Press Seminar
• Buy Nike Kicks in London at Global Sports

This page is wiki editable click here to edit this page.

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Default Images on YORGOO Press

YORGOO Press News Paper layout uses thumbnails for illustration purposes. These thumbnails are created automatically from the first image loaded in a post. The thumbnails are only created from images loaded to the WordPress media upload folder (using the post or page editor).

For this reason, automatic thumb-nailing does not work on imported or syndicated posts.

To automate the thumbnail creation also on imported content, YORGOO Press allows you to load default images which will show when ever no image from the WordPress media upload folder is associated with a post.

Thumbnail and Default storage on YORGOO Press

The thumbnails and default images are stored in the wp-content/uploads and the wp-contents/uploads/cache folder. Both folders need to have permissions set to 777 (CHMOD). The default images are placed in the uploads folder while the thumbs created will automatically be cached and stored in the image cache. The Cache can be flushed from your dash board under Settings – Viva-Zoom.

Download – Default Placeholders for YORGOO Press

The default placeholders can be downloaded from HERE

Unzip and place the content in a folder called “uploads” (without the quotes and in small letters)

Your folder content looks like this:

YORGOO Press Default Images

The icon view of the same folder looks like this:

YORGOO Press Default Images 2

From the above screen shot you see that images 3,4,5,6 and 19 don’t show an image; in fact these images are by default set to 1 Pixel x 1 Pixel, letting you choose the size based on your preferences.

We will indicate here below some recommended default size values, corresponding to the defaults embedded in the script and showing by default when you associate an image to a post in the corresponding category. Feel free to change them.

EDITING RULES TO OBSERVE

At present the default pictures are loaded to your YORGOO Press. If you replace the placeholders with an image of your choice, make sure you name the new defaults created by you EXACTLY the same way the present defaults are called.

Example:

Edit: cat1_NpAdvMainFea.jpg

By passing with your mouse over the image name you see the properties:

YORGOO Press Defaults 3

The required image size is 515 x 270.

This image displays as a default in the Featured Image section on top left of the home page if you don’t add a picture to your Featured Posts.

Create your image

The choice will depend on your site theme and topic. For the purpose of this demo I have created an ad – click to see original size:

Larrie Perkins

This could be easily serve as a default on Larrie Perkins Online Filing Web Site.

Save the image to your ‘upload’ folder:

You get this:

YORGOO Press default Images 4

Change the name of the image file:

1. Change the file name of the placeholder to:

cat1_NpAdvMainFea_placeholder.jpg

2. Change the name of “larrie2.jpg” to:

cat1_NpAdvMainFea.jpg

(You can delete the placeholder as well as you will not need it anymore; I tend to keep them for reference or legacy purposes).

You get this:

YORGOO Press Default Featured Image

Edit all Pictures and proceed as shown, then upload the pictures to wp-content, over writing the existing defaults.

YORGOO Press Network users may send their image folders to Zo Nicholas at zo(at)yorgobox.com

YORGOO Press Customers, please use your usual communication channels.

Recommended Size Values and Position of the Images

Variables

You may create different image sizes as well, depending on your preferences. However, the above sizes will give a good result.

For the Bottom 8 categories, consider creating 8 different images in relation to the categories represented there. Of course you can create images which are completely independent from your Blog Theme and use a separate image theme, displaying for example only car related images, or toys, or flowers, or such like. The choice of a graphic theme gives your site coherence.

Your Imagination is the Limit!

Read also:

• Make Money with YORGOO Press Seminar
• News Cast by YORGOO
• Google Top 10 Make Money Strategies
• Ycademy Web Master Training for YORGOO Press
• Wordpress 2.8 Baker

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1. Managing Images on YORGOO Press
2. Ycademy Web Master Training for YORGOO Press
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How to Configure YORGOO Booster Plugins

1. Akismet

Activate and enter the API Key (if you don’t have one, follow the instructions from the Akismet page)

2. All in one SEO

Activate and configure under Settings: Leave all text fields empti and tick all tick boxes. In addition modify as follows:

SEO

3. YB Headers

Activate YB Headers Plugin The Directions are self explanatory.

4. Now Activate the Theme

Only after having activated YB Headers: Go Appearance and activate the YORGOO Booster Theme

5. Activate the remaining Plugins

You may now activate the remaining plugins one by one and configure them by editing the required fields. All advertising plugins can be used at the same time, however you may also select only a few of them to run your campaigns.

Enjoy and Good Luck!

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• How to Configure YORGOO Booster

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How to Configure YORGOO Booster: Basics

Basic Semiomantics WordPress Configuration

YORGOO Booster can be set up as a stand alone site or as part of a publishing and advertising network. The basic configuration we are recommending here is for a typical Set and Forget Booster.

Special Configuration is discussed at Ycademy Seminars and Calls.

In your Dashboard under Settings:

1. General

Blog Title: Enter your Primary Keyword

Tagline: Enter your secondary Keyword

Make sure your email address is correct

Make sure your UTC time offset is correct.

3. Reading

Leave as is.

4. Writing

Comment Moderation: fill in the number “1″ to read:

“Hold a comment in the queue if it contains 1 or more links.”

Note: I prefer not to allow any comments and I definitely don’t want to receive notification emails.

5. Media

You may leave as is.

6. Privacy.

Leave as is.

7. Permalinks

Select: Custom Structure and enter :

Permalink Structure

8. Miscellaneous

Leave link as is and select all three tick boxes:

Configure Upload Files

Note: Based on experience and in function of your purpose, your seller may recommend additional settings and tweaks.

9. Delete Default Hello World Post

Under Posts – Edit: delete the Default Post

10. Delete Default Links

Under Links – Edit: delete all Links

Read also:

• How to Configure YORGOO Booster Plugins

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1. How to Configure YORGOO Booster Plugins

Install YORGOO Booster

Pre-requisites:

• Your YORGOO Booster Pack (buy from an Authorized Seller)

• Domain

• Hosting

Download your YORGOO Booster Pack from the YORGOO Booster Customer Area.

Hosting: If you need hosting, grab the Unlimited ChiHosters Pack for 35$ per year.

1. Install using Fantastico

If you use a cpanel server, such as ChiHosters:

1. Install WordPress with Fantastico.

2. Overwrite your whole installation with the content of your download using FTP.

Done

2. Manual Install

1. Create a MySQL database and a user name with a password.

2. Edit wp-config-sample.php in your downloaded yorgoobooster folder and fill in Data Base Name, User and Password. Rename the file to wp-content.php

3. Upload the  content of the folder called yorgoobooster to your server via FTP

4. Run install by addressing in your browser: http://yourdomain.com/wp-admin/install.php (replace “your domain” with your domain name, sub-domain or link to your folder).

Done

3. Ask your Seller

Your seller is happy to install the script for you on your server. There is only a small list of authorized YORGOO Booster sellers who guarantee proper install and functioning of the original product. Check the official list HERE

4. Ask YORGOO Booster Admin

Just punch your cPanel and FTP access into a help ticket from the Customer area and specify if you would like to run the script on the domain root, on a sub-domain or from a sub-folder and admin will load it for you.

Note:

You can run your YORGOO Booster from the domain root, a sub-domain or a folder.

For best performance it is recommended to run YORGOO Booster from the domain root, whereas the choice of the domain name ideally includes your primary key-phrase or keyword. (Make it a .com).

Get your Domain from our in-house Domain Host at yorGOdom.

Have a look at:

• AuctionTalk Live and YORGOO Media
• Hosting BuddyPress
• YORGOO Blaster Resellers
• Gene Line Cars on Ycademy
• Accommodation in South Africa

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Online Advertising: Google Top 10 Performance

Tracking Online Advertising is important and there are many tracking tools out there doing the necessary metrics for web masters. But before we want to track data from our ads, we need to focus on our primary objective: Get Google Top 10 Positions. There is no reason to serve ads if nobody sees them.

Online Advertising on Google

Our online Publication (the web site) is set to target defined keywords. We can easily track the performance by just searching for these keywords on Google.

Example: the Keyword “Online Advertising”

Profile: Online Advertising

180,000,000 Search returns and many advertisers.

Our post shows on page one at the bottom under “Blog posts”:

Online Advertising on Google

Or: How to Build an Online Business

Profile for “How to Build an online Business

461,000,000 search returns, we rank number 10!

How to Build an online Business on Google

Or: Google Top 10

Profile for Google Top 10

400,000,000 Search returns

We are on Rank 5!

Google Top 10 on Google

Once we have reached Google Top 10 on a targeted keyword and where there is traffic, we can start to expect visitors whom we want to expose to our Ads.

Online Advertising: Semiomantics vs. Competitors

There are hundreds if not thousands of web sites claiming that they have the infallible recipe to storm Google Top 10. I would expect them or their sites or tools to be visible on Google Top 10 on the left side or search returns with organic results; however I see them mostly on the right side under paying advertisers…

The purpose of Organic Top 10 ranking is to save money, masses of it as there is no need to pay per click with GoogleAds.

Google Top 10 Performance

Google Top 10 Performance returns 137,000,000 results.

YORGOO Booster ranks on number 9 and YORGOO Press by Brenda Baker on number 10.

Google Top 10 Performance

Google Top 10 Advertising

Google Top 10 Advertising returns 200,000,000 Search returns, Yorgo Nestoridis Semiomantics Site ranks on number 1 and 2.

Google Top 10 Advertising

Sure, this one is just for the fun :-).

The success of Online Advertising depends on the Google Position

Creative online advertising is important but the most important pre-requisite remains traffic, visitors, targeted visitors.

If you persue a search engine marketing strategy, you must make sure that you rank on Google Top 10 on the relevant keywords to harvest as much targeted traffic as possible.

To do this, either pay for your ranking by buying Google Ads or do it the Semiomantics way as I do.

Semiomantics powered web sites prove daily their performance in this respect, be it YORGOO Blasters, YORGOO Boosters, Semiomantics XO, Semiomantics Authors sites or Semiomantics eCommerce versions. You can see the performance, we don’t advertise!

PS: Get Information about Semiomantics Scripts and Trainings from Bianca Gubalke at [bianca (at) ycademy.com].

Read also:

• Online Advertising 3
• Online Advertising 2
• Online Advertising
• Google Top 10 Ranking for your Ads
• Google Top 10 Formula

This page is wiki editable click here to edit this page.

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1. Online Advertising 2
2. Online Advertising 3
3. Online Advertising

Online Advertising : YORGOO Booster Features 1

Online Advertising with YORGOO Booster makes of every web master an Advertising Virtuoso. Content served in the High Performance Semiomantics Script and enriched with unlimited advertising features result in the most explosive mix ever driven to the top of google.

Best of it: the site is largely automated as it has been designed as a “Set and Forget” Publishing Platform.

1. Header Advertising

When years ago web designers were kings, most site templates featured large header graphics, between 100 and 250 or more pixels high where the designers had a playground to exhibit their skills.

Today this is considered as valuable space which is used for branding and commercial purposes. Some standards have emerged, such as the small half size header banners and the 728 x 90 banner which typically is placed on top of the site.

Another standard for advertising consists in showing first an advertising page before redirecting to the addressed URL.

2. YORGOO Booster Header Advertising

YORGOO Booster allows the web master to load header images in any size and to associate a link to each image. The header image can thus be used similar to a traditional site header linking to the home page or it can be used for commercial purposes putting on display a more or less large image linking to any target.

According to the YORGOO Booster strategy, the header should be between 930 and 970 pixels wide and between 500 and 700 pixels high with the goal to occupy maximum space on the visitors screen. The header bears the most important commercial message and it is the webmaster’s goal to convert as many visitors as possible from the header ad.

3. Online Advertising with large Images

Images can replace a thousand words, namely if they are captivating. Large captivating images definitely have mega impact. The disadvantage of such images is their size: a good quality image will always be heavier than just some text lines or a small banner. It is therefore important to edit images with care and if possible with a minimum number of layers.

While the YORGOO Booster allows for loading any number of header images which show randomly or which can be allocated to particular posts or pages, the script does not allow for loading sliced images.

The image formats accepted by YORGOO Booster are: .jpg, .jpeg, .gif, .png, .swf

To get the best impact, it is important to name and tag the images properly.

4. Online Advertising with large Flash plates

Flash files, or .swf files are an interesting option, the more that flash content will not deviate the search spiders’ attention.

Example:

top10

Camtasia or similar can be used to produce such flash files if Adobe Flash is not available.

5. The YORGOO Booster Header

The default header ad on YORGOO Booster is the first impression the visitor gets from the site. A captivating header of good quality can become your best feature for conversion on your site!

6. Google Top 10 Effect

Considering the above, imagine the power of the Header Ad: YORGOO Booster is designed to grab Google Top 10 positions. A visitor finding your Booster under a targeted keyword, will be exposed to the header ad which must be keyword related to create immediately the empathy necessary for a high conversion rate.

7. About Online Advertising

Check out our Editorials about Online Advertising.

Read also:

• Online Advertising 2
• Online Advertising 4
• Google Top 10 Formula
• Google Top 10 Ranking by YORGOO Booster
• Online Advertising

This page is wiki editable click here to edit this page.

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1. Online Advertising 2
2. Online Advertising 4
3. Online Advertising

Online Advertising on Web sites

Online Advertising on your site is a great way of making money online. Your success depends on various factors we have been posting about earlier. This post will present an Online Advertising Solution for Professionals and Beginners. The new Advertising Site Script allows the most flexible use of ads, their display, mix and treatment.

Make Money with Online Advertising

To finance your website, you need ads; these can be ads promoting your own products and services, ads from a merchant where you have an affiliation or paid third party ads, such as Pay Per Click ads (Google Ads for example).

Online Advertising and Content

In spite the fact that it becomes the more and more difficult to distinguish between commercial and non-commercial content, namely since the social networks have reinvented word to mouth advertising (!), online publishers keep track of commercial content and be it just for tracking and financial  reasons.

Traditionally traffic is generated not by ads but by content. Search engines track content and serve related links to their customers in form of search returns. Google for example scans site content and indexes it in function of mostly technical criteria and then lists the content in function of relevance (again based on technical criteria).

What is Advertising and what is Content? I guess, ads are part of content and promotional content are part of online advertising. If you write a positive review about a product you are using, say an iPhone, you are clearly promoting a product and if you then link your post to a seller’s website you are clearly advertising, namely if you are an affiliate of that merchant or if you have been paid to write the review.

Consumer protection organizations and legislation wants publishers and editors to clearly earmark commercial content from non-commercial content and right they are, however, there is a huge gray zone we are navigating in where the distinction is often hard to draw in form of a sharp line.

Online Advertising Rules

Rule 1: From the above we deduct: we must distinguish between advertising and non commercial content.

Rule 2: While we earmark commercial content, we can mix it with or blend it in to non commercial content. From a readers point of view it must remain clear which parts are commercial.

Online Advertising: the big Variable

While anyone can set up a site with ads, not everybody will experience the same success. The biggest difference will result from the degree of implication of the publisher, editor or author: authority and personal endorsement and word to mouth are the strongest forms of marketing.

Difficult to find out whether you are talking to someone who represents a commercial interest in a recommendation or not; make it a rule to suppose that there is a commercial intention behind most any communication unless proof of the contrary. Even church sites have a purpose of recruiting and increasing the institution’s influence and financial means.

Online Advertising Site

The symbiosis of commercial and non commercial content requires a flexible site script to mix and blend different content while still remaining contextual. While in the past web masters had to manually add ads to the content, the process can be largely automated today.

YORGOO Booster by Semiomantics

Semiomantics has created a solution allowing anyone to automate the advertising process in a high quality publishing framework with a proven track record of successful search Engine Marketing. The site script “YORGOO Booster” will be released later this week. For the first time a site script integrates multiple technically contradictory advertising modules without impacting on the publishing framework’s Search Engine Optimization and publishing power.

Blog for Money enters a new phase of evolution: every webmaster can play the advertising game with utmost virtuosity and creativity as never before. Google Top 10 Rankings with your Ads, Shop or commercial and recycled content are now in reach even for beginners without spending thousands per year for Google Ads. Your valet will appreciate.

Read also:

• Online Advertising 3
• Google Top 10 Formula
• Online Advertising 4
• Online Advertising
• Google Top 10 Ranking by YORGOO Booster

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Online Advertising

Online Advertising on Google Top 10 positions on relevant keywords is an important prerequisite to monetize your website, namely if you market mainly to search engines.

How to Advertise Online with a Google Top 10 Strategy

We have been talking about the issue earlier where we defined some simple rules which help to optimize the chances to rank high on Google search returns.

Considering the different elements of a web presence we permanently test the efficiency of online advertising on our test sites.

Online Advertising on a web site

Our preferred web sites (from Semiomantics) consist of three distinct elements:

1. The Software which runs the show.

2. The visible Frame of the site consisting of stable static elements, such as design elements (where applicable), sidebars, footers, headers, defined fields in the layout designed to hold static or predefined content.

3. The Content which can be dynamic (such as blog posts) or static (such as static pages).

The boarder between static and dynamic content is not  based an exact science, the more that recent developments allow for dynamic content on traditionally static elements and static features on dynamic elements.

Traditional Online Advertising

In the past, web sites consisted of static pages with static content and more or less pre-defined areas where ads were posted.

With the development of blogs Google seemed to start to privilege dynamic content, assuring that search returns represent amongst others fresh content and the latest posts on a topic.

Blog sites are traditionally well divided into two parts:

1. The dynamic content

2. The static frame

Online Advertising was added to the static sidebars, headers and footers.

Shifting Online Advertising

Contextual Advertising with Google Ads (AdSense) is an automated process by which contextual ads are associated with content whereas the ad served is function of the content (topic, keywords, tags). A brilliant idea, considering the time saved and the enhanced targeting.

Today, there is no limit for advertising; ads can be contextual in respect to a post content or in respect to the main purpose of the site as such. Ads can be embedded in static and dynamic parts of the web site and they can have most any form and shape, from text to media.

Online Advertising beyond the web site

Ads can be served with high precision, not only on a web site but also beyond: while the reader of your blog may read a ‘clean’ post and see ads only in the side bar for example, the readers of your feeds may receive the same post content associated with ads, for example the ads you have served to your live reader in the sidebar.

If your content is subject to syndication, your feed can include any kind of advertising, even media.

Online Advertising and Publishers

As the owner of a web site you are a Publisher. Your ambition is to get great interesting content to gain visibility and loyal readership and to finance the operation by associating ads to that content.

Our site is a platform where authors and advertisers meed and where you (as the publisher) balance the different interests to optimize your impact and earnings.

Also as a publisher, your focus reaches beyond the visible part of your site; you also keep an eye and manage your feeds and as the case may be other products linked to your publication, such as media, free give aways and downloads.

Online Advertising and Behavior

Behavioral Marketing and Advertising have been an ambition for quite some time. While Google and Social Networks build data bases compiling behavioral data, the implementation of behavioral strategies may be jeopardized by legal restrictions, namely in terms of privacy rules and ethics. Also it seems that pure behavioral strategies remain less efficient than the traditional word to mouth strategies.

Online Advertising and Semantics

Semantics are important in any targeted marketing concept; however, as per now, developers continue to struggle and no automated generally useful formula has been found yet. If and when search engines such as Google are capable to apply advanced semantics to the search engine technology, things may change, but yet we are miles away from a semantic Google engine.

Online Advertising for Everybody

To keep things simple for average users, developers have invented Niche Marketing. Niche Marketing is a brilliant concept for most any web master, since it eliminates many problems the non professional may encounter when publishing online.

By focusing on a particular topic, category or niche, the scope of the site is limited and targeting is easier as it’s relatively convenient to choose products and services to associate to a niche keyword.

Sure, the big advertising programs or big merchants have a solution for all and everybody making it easy to add ads to any site, namely if the site is clearly focused on a niche. And yet, many publishers, blog masters and newbie webmasters struggle to place the ads in a meaningful way on their sites.

The Google Guru Guru Approach

Google Gurus, rich of advise, have a tip and an answer to all the problems we may encounter, however the Guru Approach seems more often than not to be focused on the interests of Google rather than the individual publisher.

According to widely published Google Gurus, to reach Google Top 10 you need good (original) content, and loads of it. Looking at search returns, this is obviously not true, and Google is obviously not in a position to measure quality and to distinguish good from bad, original from copy and true from fake. It’s wishful thinking to imagine that Google search results will get substantially better by just tweaking the algorithm a bit here and a tick there.

Another Guru Approach is to make us believe that we have to clearly tag, mark or distinguish ads from other content. There is nothing wrong with that per se; but as a web master, it is not my job to work for Google and to make the distinctions READABLE by Google.

Example: to comply with legal rules (Consumer Protection) one could load a title “Advertisement” in form of an image or a flash tag which Google cannot read. We comply with the rules, however Google is not capable of reading it. Google Gurus want to make us believe that we have to be more catholic than the pope and edit for Google. The Guru Approach often is an approach with tends to protect the Guru Status and if you want to be a Google Guru, just repeat stupidly what Google writes smartly on their sites and blogs.

The good news is that Google Blogs are analyzed by many Gurus like Alan Greenspan’s statements a few years back. The Gurus then feed their stuff to main stream and they luckily are followed by the masses of developers and blog masters. This is the good news as it indicates clearly where not to head to.

Online Advertising Secrets

Online Advertising Secrets, Google Secrets and such like do exist; the day they are revealed, they are no secrets anymore. By definition there is no such thing as a shared secret and a secret is usually revealed when it does not profit the holder of a secret anymore.

The only real Advertising secrets I can think of concern target keywords and the way to reach out for the targeted buying public. No one will ever share with you a money making keyword, namely in an AdSense environment, and no one will ever share with you the underlying strategy used to publish in a highly (Google) efficient way.

And yet there is a solution to the problem: you can learn to create your own professional secrets. You can learn how to analyze keywords and how to test and optimize your keyword targeting. And you can learn how to publish and how to advertise on your publication. You draw the conclusions from various publishing strategies, apply them to your business and secret keywords, test and optimize and there will be nothing in the way for you to become a Guru, your own Guru. But don’t tell anyone else.

Learn to Advertise and to Publish Online

Online Advertising and Publishing is a permanently evolving topic and the learning process is never finished. Whether you are building a home business or just selling some products as an affiliate, whether you are a networker or producing your own products, there is always a formula ready for you. The important part is first of all to become aware of the various techniques and to master them. The successful application of any technique is subject to unlimited virtuosity and creativity and that is where the job as a publisher becomes interesting.

Ycademy Online Seminars and Ycademy Pro Calls deal with the evolving environment and are designed to make the best and most recent strategies and techniques available to participants. There is no secret to it, and there is no secret to the success of those who actively apply and implement in a selective and focused way the seeds of Ycademy. What grows from there is the individual Professional Secret of Success.

Read also:

• Online Advertising 2
• Online Advertising 4
• Online Advertising 3
• How to Rank Google Top 10 with your Shop
• Google Top 10 with your Shop

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Michael Jackson Last Buzz

If there has been a celebrity who caught worldwide attention during 30 years, it’s Michael Jackson. Never before, nor since, a singer was able to create a buzz like Thriller.

Michael Jackson’s Last Buzz

Michael Jackson’s death hit the internet like a bomb: the WWW went just on slow motion, even large sites such as Twitter and Facebook. Within minutes the news was out all over the  world before the big news agencies and news networks started broadcasting the breaking news; once more the Internet had become the ultimate source for the latest headlines.

Michael Jackson’s death on Google

Of course for the last 8 hours about Google’s top spots are monopolized by the big boys who throw all their publishing power into the game. As the news come in at a high pace, it’s about impossible for us small publishers to grab a spot with high visibility.

Semiomantics in the Race

Just midnight here in Europe we had been informed about the upcoming Buzz. We thought of testing our means by just publishing a three lines announcement about the death of Michael Jackson. As publishers we had two objectives: first to test Semiomantics while the biggest buzz on the Internet since Obama’s election lasted and then to feed the news through our channels to social networks, Tweeter and Facebook. We will report at a later stage about the behavior of the feed on Social Networks.

Moments of  Success

Surprisingly we could see our post on Google almost instantly, however the glory did not last for long. Within about 15 minutes we disappeared again and for good. The buzz created overload and for hours our server’s performance was compromised. In fact we only fully recovered YORGOO Publishing this morning.

The time to take a few screen shots and the game was over:

Michael Jackson Dead on Google

Here above YORGOO is in good company as you can see.

Michael Jackson Died at 50 on YORGOO Publishing

Michael Jackson Died at 50

Even on the narrow search we could detect YORGOO Publishing, just before the server went down.

The Good News

Even small publishers can participate in the buzz and gain visibility and traffic.

The Bad News

The Big Buzz requires a solid infrastructure; we went out there with the shared Chi server, which proved to be insufficient for the purpose. The dedicated YORGOO main Server just slowed down but did not disappear from the radar. But even there the load became too big to perform normally.

The Worst News

Michael Jackson has passed away. His Music however will remain alive.

Have a look at:

• Google Top 10 Ranking for your Ads
• Display Video from within your Post
• Happy Birthday Zo
• Protect your Website Content 2
• The Purpose and Future of YORGOO Media

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Michael Jackson Dead

As we have reported earlier on YORGOO Publishing, Michael Jackson died earlier today in Los Angeles.

The Last Thriller

Like the Thriller back in 1982, Michael Jackson’s death will move people, not just in LA to gather in front of the Hospital but also online. The buzz is on on Twitter and Facebook and the controversial celebrity just demonstrates: it’s not because you died that you are dead.

Michael Jackson Dead at 50

Michael Jackson beyond Death

In spite all the controversies, Michael Jackson remains an icon, probably the most popular American worldwide. Over a quarter of a billion albums sold and a sold out tour of 50 concerts starting this summer in London show the loyalty of a huge fan community.

May be we will listen differently to Michael Jackson’s songs now.

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• Buy Nike Kicks in London at Global Sports
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How to set up a Money Making Blog

We are looking at 4 essential elements needed to make money with your blog.

1. Traffic

Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post.

2. Content

While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value.

The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box.

Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority and most importantly, it can trigger people to help you promote your blog by sharing the post or URL with friends.

3. Ads

As a publisher, you want to optimize the mix of content and advertising. Many studies exist about how much space to allocate to ads and where to place commercial content. In fact there are no general rules as the optimization will depend on your topic and targeted readership and what your visitors expect (and are used to).

One rule however seems to make its way: don’t exaggerate! Too high density of ads annoys your visitors, namely if they came to your site for its content. A few well placed ads are more efficient than a page displaying ads and pop-ups all over the screen.

4. Your Publishing Framework

This is the technical aspect of your venture. A website is a publication and you are a publisher. Your Publishing framework can help you to better promote you content and to display content to your audience in a more attractive and eye catching way. The framework is also responsible for the first impression based on your choices for a layout and style  (colors, images, graphics, fonts and so on).

Blog for Money

You framework is the technical back bone of your site as well. It can contain all sorts of features which automate processes and make your life easier. Your advertising features and mechanisms can be part of the framework and run on a set and forget base.

There are many ways to display ads or to add commercial content to your site. We will post about a whole array of means at your disposal in our next post.

How to Build a Money Making Blog?

We will spend the coming week-end at the Ycademy Online Seminar where we will build a Framework which is optimized for delivering ads to our target audience. We will report about the event next week.

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• Semiomantics WordPress based Frameworks
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• Make Money with YORGOO Press Seminar
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Google Top 10 Ranking with your Shop

Is it possible to get your shop to Google Top 10?

Promote your Shop to Google Top 10

Shops by definition are not very Google efficient and besides a few exceptions, you won’t see them on top 10, similar to directories. The reason is in their structure and the way the scripts are built.

Semiomantics Google Top 10 Strategy for your Shop

Semiomantics is like a train, ship, airplane bike or scooter; yeah, Semiomantics is a smith for means of transport. Depending on what you want to transport and where you want to transport it to, you choose your Semiomantics Framework.

To shoot at Google Top 10 with your shop, you will use our most recent baby, YORGOO Booster.

Your content drives you to Google Top 10; you just need to associate your shop to your content and here are some examples:

Place your Shop in your Sidebar

Google Top 10 Shop

Associate your Shop to your Site on a static Page

Google Top 10 Shop

Sell Music from your Sidebar

Google Top 10 Music Shop

Rank Google Top 10 with your shop

Google Top 10 with your Shop

Your Post pulls your shop along to Google Top 10.

Secrets revealed at the Ycademy Online Seminar

Join the June Ycademy Online Seminar and learn how your shop too can reach Google Top 10.

Tickets from HERE

Read also:

• Online Advertising 4
• Online Advertising 3
• Online Advertising 2
• Online Advertising
• Google Top 10 with your Shop

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Google Top 10 Ranking for your Shop

New Ideas New Performance

Is your shop ranking on Google Top 10? Under a relevant keyword?

Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product?

Frameworks tuned to reach Google Top 10

Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice.

Unique Opportunity to enter the Google Top 10 Elite

On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script.

The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google.

2 Benefits

You will be amongst the first owners of a new kind of a marketing web site.

You will be granted 100% resell rights to this unique product.

And of course you may gain some additional knowledge about Online Marketing and Publishing.

Take advantage: Get an Online Seminar Ticket

Tickets cost $50 (with the usual discounts for Ycademy pros)

There is only a small number still available (below 5 as far as I am aware of).

There will never be any additional resellers for this product, guaranteed.

Tickets available from HERE

(Contact Bianca Gubalke: bianca (at) ycademy.com

Read also:

• Google Top 10 Ranking for your Ads
• Google Top 10 Formula
• Google Top 10 Ranking by YORGOO Booster
• Google Top 10 Make Money Strategies
• Online Advertising 4

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WordPress 2.8 Hosting on ChiHosters with Fantastico

Fantastico Update

As preparation for the upcoming incredible Ycademy June Online Seminar we have updated our Fantastico installation on ChiHosters.

You will find amongst others, the easiest way to install WordPress 2.8 right from your cPanel with just a mouse click.

YORGOO Blaster and YORGOO Booster

If you use YORGOO Blaster or YORGOO Booster (after its release this week-end at the Ycademy Online Seminar), you will be pleased to profit from the simplified install using Fantastico. A WP 2.8 add-on pack for YORGOO Blaster will be available as well for the coming week-end.

WordPress Hosting with ChiHosters

ChiHosters remains the cheapest hosting solution for WordPress, offering unlimited features and capacities for just $35 per year.

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• Make Money with YORGOO Press
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