Online Advertising: Google Top 10 Performance

Tracking Online Advertising is important and there are many tracking tools out there doing the necessary metrics for web masters. But before we want to track data from our ads, we need to focus on our primary objective: Get Google Top 10 Positions. There is no reason to serve ads if nobody sees them.

Online Advertising on Google

Our online Publication (the web site) is set to target defined keywords. We can easily track the performance by just searching for these keywords on Google.

Example: the Keyword “Online Advertising”

Profile: Online Advertising

180,000,000 Search returns and many advertisers.

Our post shows on page one at the bottom under “Blog posts”:

Online Advertising on Google

Or: How to Build an Online Business

Profile for “How to Build an online Business

461,000,000 search returns, we rank number 10!

How to Build an online Business on Google

Or: Google Top 10

Profile for Google Top 10

400,000,000 Search returns

We are on Rank 5!

Google Top 10 on Google

Once we have reached Google Top 10 on a targeted keyword and where there is traffic, we can start to expect visitors whom we want to expose to our Ads.

Online Advertising: Semiomantics vs. Competitors

There are hundreds if not thousands of web sites claiming that they have the infallible recipe to storm Google Top 10. I would expect them or their sites or tools to be visible on Google Top 10 on the left side or search returns with organic results; however I see them mostly on the right side under paying advertisers…

The purpose of Organic Top 10 ranking is to save money, masses of it as there is no need to pay per click with GoogleAds.

Google Top 10 Performance

Google Top 10 Performance returns 137,000,000 results.

YORGOO Booster ranks on number 9 and YORGOO Press by Brenda Baker on number 10.

Google Top 10 Performance

Google Top 10 Advertising

Google Top 10 Advertising returns 200,000,000 Search returns, Yorgo Nestoridis Semiomantics Site ranks on number 1 and 2.

Google Top 10 Advertising

Sure, this one is just for the fun :-).

The success of Online Advertising depends on the Google Position

Creative online advertising is important but the most important pre-requisite remains traffic, visitors, targeted visitors.

If you persue a search engine marketing strategy, you must make sure that you rank on Google Top 10 on the relevant keywords to harvest as much targeted traffic as possible.

To do this, either pay for your ranking by buying Google Ads or do it the Semiomantics way as I do.

Semiomantics powered web sites prove daily their performance in this respect, be it YORGOO Blasters, YORGOO Boosters, Semiomantics XO, Semiomantics Authors sites or Semiomantics eCommerce versions. You can see the performance, we don’t advertise!

PS: Get Information about Semiomantics Scripts and Trainings from Bianca Gubalke at [bianca (at) ycademy.com].

Read also:

• Online Advertising 3
• Online Advertising 2
• Online Advertising
• Google Top 10 Ranking for your Ads
• Google Top 10 Formula

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Related Posts

1. Online Advertising 2
2. Online Advertising 3
3. Online Advertising

Online Advertising : YORGOO Booster Features 1

Online Advertising with YORGOO Booster makes of every web master an Advertising Virtuoso. Content served in the High Performance Semiomantics Script and enriched with unlimited advertising features result in the most explosive mix ever driven to the top of google.

Best of it: the site is largely automated as it has been designed as a “Set and Forget” Publishing Platform.

1. Header Advertising

When years ago web designers were kings, most site templates featured large header graphics, between 100 and 250 or more pixels high where the designers had a playground to exhibit their skills.

Today this is considered as valuable space which is used for branding and commercial purposes. Some standards have emerged, such as the small half size header banners and the 728 x 90 banner which typically is placed on top of the site.

Another standard for advertising consists in showing first an advertising page before redirecting to the addressed URL.

2. YORGOO Booster Header Advertising

YORGOO Booster allows the web master to load header images in any size and to associate a link to each image. The header image can thus be used similar to a traditional site header linking to the home page or it can be used for commercial purposes putting on display a more or less large image linking to any target.

According to the YORGOO Booster strategy, the header should be between 930 and 970 pixels wide and between 500 and 700 pixels high with the goal to occupy maximum space on the visitors screen. The header bears the most important commercial message and it is the webmaster’s goal to convert as many visitors as possible from the header ad.

3. Online Advertising with large Images

Images can replace a thousand words, namely if they are captivating. Large captivating images definitely have mega impact. The disadvantage of such images is their size: a good quality image will always be heavier than just some text lines or a small banner. It is therefore important to edit images with care and if possible with a minimum number of layers.

While the YORGOO Booster allows for loading any number of header images which show randomly or which can be allocated to particular posts or pages, the script does not allow for loading sliced images.

The image formats accepted by YORGOO Booster are: .jpg, .jpeg, .gif, .png, .swf

To get the best impact, it is important to name and tag the images properly.

4. Online Advertising with large Flash plates

Flash files, or .swf files are an interesting option, the more that flash content will not deviate the search spiders’ attention.

Example:

top10

Camtasia or similar can be used to produce such flash files if Adobe Flash is not available.

5. The YORGOO Booster Header

The default header ad on YORGOO Booster is the first impression the visitor gets from the site. A captivating header of good quality can become your best feature for conversion on your site!

6. Google Top 10 Effect

Considering the above, imagine the power of the Header Ad: YORGOO Booster is designed to grab Google Top 10 positions. A visitor finding your Booster under a targeted keyword, will be exposed to the header ad which must be keyword related to create immediately the empathy necessary for a high conversion rate.

7. About Online Advertising

Check out our Editorials about Online Advertising.

Read also:

• Online Advertising 2
• Online Advertising 4
• Google Top 10 Formula
• Google Top 10 Ranking by YORGOO Booster
• Online Advertising

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1. Online Advertising 2
2. Online Advertising 4
3. Online Advertising

Online Advertising on Web sites

Online Advertising on your site is a great way of making money online. Your success depends on various factors we have been posting about earlier. This post will present an Online Advertising Solution for Professionals and Beginners. The new Advertising Site Script allows the most flexible use of ads, their display, mix and treatment.

Make Money with Online Advertising

To finance your website, you need ads; these can be ads promoting your own products and services, ads from a merchant where you have an affiliation or paid third party ads, such as Pay Per Click ads (Google Ads for example).

Online Advertising and Content

In spite the fact that it becomes the more and more difficult to distinguish between commercial and non-commercial content, namely since the social networks have reinvented word to mouth advertising (!), online publishers keep track of commercial content and be it just for tracking and financial  reasons.

Traditionally traffic is generated not by ads but by content. Search engines track content and serve related links to their customers in form of search returns. Google for example scans site content and indexes it in function of mostly technical criteria and then lists the content in function of relevance (again based on technical criteria).

What is Advertising and what is Content? I guess, ads are part of content and promotional content are part of online advertising. If you write a positive review about a product you are using, say an iPhone, you are clearly promoting a product and if you then link your post to a seller’s website you are clearly advertising, namely if you are an affiliate of that merchant or if you have been paid to write the review.

Consumer protection organizations and legislation wants publishers and editors to clearly earmark commercial content from non-commercial content and right they are, however, there is a huge gray zone we are navigating in where the distinction is often hard to draw in form of a sharp line.

Online Advertising Rules

Rule 1: From the above we deduct: we must distinguish between advertising and non commercial content.

Rule 2: While we earmark commercial content, we can mix it with or blend it in to non commercial content. From a readers point of view it must remain clear which parts are commercial.

Online Advertising: the big Variable

While anyone can set up a site with ads, not everybody will experience the same success. The biggest difference will result from the degree of implication of the publisher, editor or author: authority and personal endorsement and word to mouth are the strongest forms of marketing.

Difficult to find out whether you are talking to someone who represents a commercial interest in a recommendation or not; make it a rule to suppose that there is a commercial intention behind most any communication unless proof of the contrary. Even church sites have a purpose of recruiting and increasing the institution’s influence and financial means.

Online Advertising Site

The symbiosis of commercial and non commercial content requires a flexible site script to mix and blend different content while still remaining contextual. While in the past web masters had to manually add ads to the content, the process can be largely automated today.

YORGOO Booster by Semiomantics

Semiomantics has created a solution allowing anyone to automate the advertising process in a high quality publishing framework with a proven track record of successful search Engine Marketing. The site script “YORGOO Booster” will be released later this week. For the first time a site script integrates multiple technically contradictory advertising modules without impacting on the publishing framework’s Search Engine Optimization and publishing power.

Blog for Money enters a new phase of evolution: every webmaster can play the advertising game with utmost virtuosity and creativity as never before. Google Top 10 Rankings with your Ads, Shop or commercial and recycled content are now in reach even for beginners without spending thousands per year for Google Ads. Your valet will appreciate.

Read also:

• Online Advertising 3
• Google Top 10 Formula
• Online Advertising 4
• Online Advertising
• Google Top 10 Ranking by YORGOO Booster

This page is wiki editable click here to edit this page.

Related Posts

1. Online Advertising 3
2. Online Advertising 4
3. Online Advertising

Online Advertising

Online Advertising on Google Top 10 positions on relevant keywords is an important prerequisite to monetize your website, namely if you market mainly to search engines.

How to Advertise Online with a Google Top 10 Strategy

We have been talking about the issue earlier where we defined some simple rules which help to optimize the chances to rank high on Google search returns.

Considering the different elements of a web presence we permanently test the efficiency of online advertising on our test sites.

Online Advertising on a web site

Our preferred web sites (from Semiomantics) consist of three distinct elements:

1. The Software which runs the show.

2. The visible Frame of the site consisting of stable static elements, such as design elements (where applicable), sidebars, footers, headers, defined fields in the layout designed to hold static or predefined content.

3. The Content which can be dynamic (such as blog posts) or static (such as static pages).

The boarder between static and dynamic content is not  based an exact science, the more that recent developments allow for dynamic content on traditionally static elements and static features on dynamic elements.

Traditional Online Advertising

In the past, web sites consisted of static pages with static content and more or less pre-defined areas where ads were posted.

With the development of blogs Google seemed to start to privilege dynamic content, assuring that search returns represent amongst others fresh content and the latest posts on a topic.

Blog sites are traditionally well divided into two parts:

1. The dynamic content

2. The static frame

Online Advertising was added to the static sidebars, headers and footers.

Shifting Online Advertising

Contextual Advertising with Google Ads (AdSense) is an automated process by which contextual ads are associated with content whereas the ad served is function of the content (topic, keywords, tags). A brilliant idea, considering the time saved and the enhanced targeting.

Today, there is no limit for advertising; ads can be contextual in respect to a post content or in respect to the main purpose of the site as such. Ads can be embedded in static and dynamic parts of the web site and they can have most any form and shape, from text to media.

Online Advertising beyond the web site

Ads can be served with high precision, not only on a web site but also beyond: while the reader of your blog may read a ‘clean’ post and see ads only in the side bar for example, the readers of your feeds may receive the same post content associated with ads, for example the ads you have served to your live reader in the sidebar.

If your content is subject to syndication, your feed can include any kind of advertising, even media.

Online Advertising and Publishers

As the owner of a web site you are a Publisher. Your ambition is to get great interesting content to gain visibility and loyal readership and to finance the operation by associating ads to that content.

Our site is a platform where authors and advertisers meed and where you (as the publisher) balance the different interests to optimize your impact and earnings.

Also as a publisher, your focus reaches beyond the visible part of your site; you also keep an eye and manage your feeds and as the case may be other products linked to your publication, such as media, free give aways and downloads.

Online Advertising and Behavior

Behavioral Marketing and Advertising have been an ambition for quite some time. While Google and Social Networks build data bases compiling behavioral data, the implementation of behavioral strategies may be jeopardized by legal restrictions, namely in terms of privacy rules and ethics. Also it seems that pure behavioral strategies remain less efficient than the traditional word to mouth strategies.

Online Advertising and Semantics

Semantics are important in any targeted marketing concept; however, as per now, developers continue to struggle and no automated generally useful formula has been found yet. If and when search engines such as Google are capable to apply advanced semantics to the search engine technology, things may change, but yet we are miles away from a semantic Google engine.

Online Advertising for Everybody

To keep things simple for average users, developers have invented Niche Marketing. Niche Marketing is a brilliant concept for most any web master, since it eliminates many problems the non professional may encounter when publishing online.

By focusing on a particular topic, category or niche, the scope of the site is limited and targeting is easier as it’s relatively convenient to choose products and services to associate to a niche keyword.

Sure, the big advertising programs or big merchants have a solution for all and everybody making it easy to add ads to any site, namely if the site is clearly focused on a niche. And yet, many publishers, blog masters and newbie webmasters struggle to place the ads in a meaningful way on their sites.

The Google Guru Guru Approach

Google Gurus, rich of advise, have a tip and an answer to all the problems we may encounter, however the Guru Approach seems more often than not to be focused on the interests of Google rather than the individual publisher.

According to widely published Google Gurus, to reach Google Top 10 you need good (original) content, and loads of it. Looking at search returns, this is obviously not true, and Google is obviously not in a position to measure quality and to distinguish good from bad, original from copy and true from fake. It’s wishful thinking to imagine that Google search results will get substantially better by just tweaking the algorithm a bit here and a tick there.

Another Guru Approach is to make us believe that we have to clearly tag, mark or distinguish ads from other content. There is nothing wrong with that per se; but as a web master, it is not my job to work for Google and to make the distinctions READABLE by Google.

Example: to comply with legal rules (Consumer Protection) one could load a title “Advertisement” in form of an image or a flash tag which Google cannot read. We comply with the rules, however Google is not capable of reading it. Google Gurus want to make us believe that we have to be more catholic than the pope and edit for Google. The Guru Approach often is an approach with tends to protect the Guru Status and if you want to be a Google Guru, just repeat stupidly what Google writes smartly on their sites and blogs.

The good news is that Google Blogs are analyzed by many Gurus like Alan Greenspan’s statements a few years back. The Gurus then feed their stuff to main stream and they luckily are followed by the masses of developers and blog masters. This is the good news as it indicates clearly where not to head to.

Online Advertising Secrets

Online Advertising Secrets, Google Secrets and such like do exist; the day they are revealed, they are no secrets anymore. By definition there is no such thing as a shared secret and a secret is usually revealed when it does not profit the holder of a secret anymore.

The only real Advertising secrets I can think of concern target keywords and the way to reach out for the targeted buying public. No one will ever share with you a money making keyword, namely in an AdSense environment, and no one will ever share with you the underlying strategy used to publish in a highly (Google) efficient way.

And yet there is a solution to the problem: you can learn to create your own professional secrets. You can learn how to analyze keywords and how to test and optimize your keyword targeting. And you can learn how to publish and how to advertise on your publication. You draw the conclusions from various publishing strategies, apply them to your business and secret keywords, test and optimize and there will be nothing in the way for you to become a Guru, your own Guru. But don’t tell anyone else.

Learn to Advertise and to Publish Online

Online Advertising and Publishing is a permanently evolving topic and the learning process is never finished. Whether you are building a home business or just selling some products as an affiliate, whether you are a networker or producing your own products, there is always a formula ready for you. The important part is first of all to become aware of the various techniques and to master them. The successful application of any technique is subject to unlimited virtuosity and creativity and that is where the job as a publisher becomes interesting.

Ycademy Online Seminars and Ycademy Pro Calls deal with the evolving environment and are designed to make the best and most recent strategies and techniques available to participants. There is no secret to it, and there is no secret to the success of those who actively apply and implement in a selective and focused way the seeds of Ycademy. What grows from there is the individual Professional Secret of Success.

Read also:

• Online Advertising 2
• Online Advertising 4
• Online Advertising 3
• How to Rank Google Top 10 with your Shop
• Google Top 10 with your Shop

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1. Online Advertising 2
2. Online Advertising 4
3. Online Advertising 3

How to set up a Money Making Blog

We are looking at 4 essential elements needed to make money with your blog.

1. Traffic

Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post.

2. Content

While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value.

The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box.

Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority and most importantly, it can trigger people to help you promote your blog by sharing the post or URL with friends.

3. Ads

As a publisher, you want to optimize the mix of content and advertising. Many studies exist about how much space to allocate to ads and where to place commercial content. In fact there are no general rules as the optimization will depend on your topic and targeted readership and what your visitors expect (and are used to).

One rule however seems to make its way: don’t exaggerate! Too high density of ads annoys your visitors, namely if they came to your site for its content. A few well placed ads are more efficient than a page displaying ads and pop-ups all over the screen.

4. Your Publishing Framework

This is the technical aspect of your venture. A website is a publication and you are a publisher. Your Publishing framework can help you to better promote you content and to display content to your audience in a more attractive and eye catching way. The framework is also responsible for the first impression based on your choices for a layout and style  (colors, images, graphics, fonts and so on).

Blog for Money

You framework is the technical back bone of your site as well. It can contain all sorts of features which automate processes and make your life easier. Your advertising features and mechanisms can be part of the framework and run on a set and forget base.

There are many ways to display ads or to add commercial content to your site. We will post about a whole array of means at your disposal in our next post.

How to Build a Money Making Blog?

We will spend the coming week-end at the Ycademy Online Seminar where we will build a Framework which is optimized for delivering ads to our target audience. We will report about the event next week.

Read also:

• Semiomantics WordPress based Frameworks
• New YORGOO Plugin for YORGOO Press
• Make Money with YORGOO Press Seminar
• Make Money with YORGOO Press
• Publishing and Editing Images 2

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Google Top 10 Ranking with your Shop

Is it possible to get your shop to Google Top 10?

Promote your Shop to Google Top 10

Shops by definition are not very Google efficient and besides a few exceptions, you won’t see them on top 10, similar to directories. The reason is in their structure and the way the scripts are built.

Semiomantics Google Top 10 Strategy for your Shop

Semiomantics is like a train, ship, airplane bike or scooter; yeah, Semiomantics is a smith for means of transport. Depending on what you want to transport and where you want to transport it to, you choose your Semiomantics Framework.

To shoot at Google Top 10 with your shop, you will use our most recent baby, YORGOO Booster.

Your content drives you to Google Top 10; you just need to associate your shop to your content and here are some examples:

Place your Shop in your Sidebar

Google Top 10 Shop

Associate your Shop to your Site on a static Page

Google Top 10 Shop

Sell Music from your Sidebar

Google Top 10 Music Shop

Rank Google Top 10 with your shop

Google Top 10 with your Shop

Your Post pulls your shop along to Google Top 10.

Secrets revealed at the Ycademy Online Seminar

Join the June Ycademy Online Seminar and learn how your shop too can reach Google Top 10.

Tickets from HERE

Read also:

• Online Advertising 4
• Online Advertising 3
• Online Advertising 2
• Online Advertising
• Google Top 10 with your Shop

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Google Top 10 Ranking for your Shop

New Ideas New Performance

Is your shop ranking on Google Top 10? Under a relevant keyword?

Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product?

Frameworks tuned to reach Google Top 10

Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice.

Unique Opportunity to enter the Google Top 10 Elite

On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script.

The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google.

2 Benefits

You will be amongst the first owners of a new kind of a marketing web site.

You will be granted 100% resell rights to this unique product.

And of course you may gain some additional knowledge about Online Marketing and Publishing.

Take advantage: Get an Online Seminar Ticket

Tickets cost $50 (with the usual discounts for Ycademy pros)

There is only a small number still available (below 5 as far as I am aware of).

There will never be any additional resellers for this product, guaranteed.

Tickets available from HERE

(Contact Bianca Gubalke: bianca (at) ycademy.com

Read also:

• Google Top 10 Ranking for your Ads
• Google Top 10 Formula
• Google Top 10 Ranking by YORGOO Booster
• Google Top 10 Make Money Strategies
• Online Advertising 4

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2. Google Top 10 Formula
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WordPress 2.8 Hosting on ChiHosters with Fantastico

Fantastico Update

As preparation for the upcoming incredible Ycademy June Online Seminar we have updated our Fantastico installation on ChiHosters.

You will find amongst others, the easiest way to install WordPress 2.8 right from your cPanel with just a mouse click.

YORGOO Blaster and YORGOO Booster

If you use YORGOO Blaster or YORGOO Booster (after its release this week-end at the Ycademy Online Seminar), you will be pleased to profit from the simplified install using Fantastico. A WP 2.8 add-on pack for YORGOO Blaster will be available as well for the coming week-end.

WordPress Hosting with ChiHosters

ChiHosters remains the cheapest hosting solution for WordPress, offering unlimited features and capacities for just $35 per year.

Read also:

• Ycademy Seminar: How to Build an Online Business
• Make Money with YORGOO Press
• Social Media Marketing Ycademy Seminar

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